SAMPLE ARTICLE: Tips to Reach More Customers

The most important part of any campaign is having an audience to share it with. Audience Builder helps you group and manage your target audience through insightful segmentation and data-driven targeting tools, yet sometimes there are things to help expand your audience that you should regularly implement into your marketing strategy.

1. Offer discounts and promotions
   Consumers today are still looking for value and deals. Lure them into your business by offering introductory discounts, or have specials such as buy 2-get-1-for half-price or free gift wrapping for the first three purchases.
2. Ask current customers for referrals
   Build referral-generating activities into the sales process. Send follow-up emails to make sure customers are happy with their purchases, and then follow that up with another email asking for referrals. Consider offering incentives if the sale price warrants.
3. Monitor online ratings and review sites
   Consumers, both in the B2B and B2C worlds, frequently turn to online ratings and review sites before they’ll do business with a company they are not familiar with.
4. Participate in community events
   Surveys show most people like to support local, independent businesses. Raise your profile in your community by participating in charity events and organizations.
5. Partner with complementary businesses
   Teaming up with businesses that have a similar customer base, but aren’t direct competitors, and then strategizing how you can market to one another’s customers to drive new business is a smart way to attract new customers while not spending a fortune. For instance, if you sell baby products, working with a business that sells maternity clothes would be a great partnership.
6. Update your website
   Online search is the primary way both consumers and B2B buyers find new businesses. That means your website has to do the heavy lifting so customers can find you. Review your search engine marketing and search engine optimization tactics and techniques, including making sure your site is mobile-friendly. Even your site design makes a difference. Too many graphics can slow your site’s load speed, which is a customer turnoff. If you don’t have the in-house expertise, hire a website design company and/or SEO expert to help.

Achieving customer growth doesn’t happen overnight, it’s an ongoing process. As you navigate the platform, the real-time data available on your dashboard will keep you informed, enabling swift and informed decision-making.