SAMPLE ARTICLE: System Campaign Reports

There are many built-in analytics reports designed to provide a broad spectrum of insights about your marketing operations.

• Campaign Overview: Snapshot of all active and completed campaigns.
• Performance Metrics: Analysis of reach, conversions, clicks, and impressions.
• Audience Segmentation: Insights into audience demographics and behaviors.
• Channel Performance: Breakdown of results achieved on different marketing channels.
• Ad Spend: A detailed record of your marketing budget allocation.
• ROI Analysis: A measure of the return on your marketing efforts.
• Engagement Rate: A report on customer interactions with your campaigns.
• Conversion Funnel: An analysis of the customer journey from initial contact to conversion.
• Traffic Sources: Insights on the channels driving traffic to your campaigns.
• Customer Retention: A snapshot of your success in maintaining customer relationships over time.

There’s 2 ways to get to a report and download it, you can either go from the Campaigns or Reports tab:

Go to Campaigns:

1. Select Reports
2. Choose the report you want
3. Once the report is on the screen, define the parameters you’d like to see in the download

Go to Reports

1. Select Campaigns
2. Choose the report you want
3. Once the report is on the screen, define the parameters you’d like to see in the download

Depending on your needs, you may want to create custom reports specific to your business. Learn more on how to do this in the Custom Report Creation Guide.